Marvel Comics’ lineup of superhero titles will begin to appear on movie theater and television screens in a new spring advertising campaign. The publisher announced in a press release that they will advertise upcoming storylines ahead of blockbuster films and on broadcast networks “with the key goal of exciting and mobilizing TV & Film fans into local comic book shops and retailers.”
Screenings of “Guardians of the Galaxy Vol. 2” will reportedly include special pre-trailer advertisements for Marvel’s 2017 event series “Secret Empire.” On the TV front, there are plans for dedicated spots and on-air interviews for “Secret Empire” and the upcoming X-Men “ResurrXion” titles.
Included in the press release is an example of the artwork that may appear in the advertising campaign. Fans of Benedict Cumberbatch’s “Doctor Strange” are directed to graphic novels starring the Sorcerer Supreme: “Doctor Strange Vol. 1: The Way of the Weird,” “Doctor Strange: The Oath,” and “Marvel’s Doctor Strange Prelude.” Links to find a local comic shop and Marvel’s digital store are included to aid fans in searching out these stories.
“Guardians of the Galaxy Vol. 2” arrives in theaters on May 5, and “Secret Empire” #1 goes on sale the same month.