With hundreds of thousands of U.S. troops stationed around the world, one can’t help but keep them in your thoughts from day-to-day. That’s certainly true of Marvel Comics who’ll be going the extra mile for our troops with a new promotion.
USA Today is reporting that this Thursday at a press conferecene to be held at the Pentagon, Marvel Comics will unveil a custom comic book to be distributed free next month to U.S. forces around the world. The book will feature a “New Avengers” story written by Brian Michael Bendis and drawn by Dan Jurgens and Sandu Florea. The comic will have one of the largest print runs for main stream comics in recent history, topping 1 million copies, with the first 150,000 comics going to soldiers in the middle east.
“We’re not going to sell them. These are for the troops,” Marvel’s Jeff Klein told USA Today. The comics will be made available for free at military exchanges.
This effort is made in cooperation with the Defense Department’s America Supports You initiative which encourages American citizens and companies to support our troops.
“That Marvel would create a comic book especially for the troops is really spectacular, highlighting how a company can go above and beyond,” Deputy Assistant Secretary of Defense Allison Barber told USA Today. “When you can sit down and read a comic book in the field, any touch of home makes a difference.”
USA Today also has a quote from Vincent Zurzolo, co-owner of Metropolis Collectibles in New York, who says this will quickly become a collector’s item and wouldn’t be surprised to see the free book on eBay fetching up to $25 a piece. Let the auction sniping begin.