You can’t watch a Marvel Studios movie without noticing a healthy amount of humor, and that’s definitely a conscious decision, as explained by Marvel Studios President Kevin Feige during a conversation with press on Monday, recounted by The Hollywood Reporter.
“We don’t sit there and say, ‘We need 15 jokes in the first 45 pages,’ but it just is something that we are naturally entertained by,” Feige, who has been head of Marvel Studios since its first film (2008’s “Iron Man”), said. “Certainly in the ‘Guardians’ films as [director/writer] James [Gunn] would point out, in the ‘Ant-Man’ films — it might rise to the surface more. It’s been a long time that we haven’t done a screening of a film that humor and action aren’t the top two things that are listed in those movies.”
True to form, the trailers and TV spots for “Guardians of the Galaxy Vol. 2” make it clear that humor is just as present in the second film as it was in the first. But of course, just because a movie makes an audience member laugh, it doesn’t mean that it can’t provoke other emotions.
“I also believe that laughter is the way you hook the audience,” Feige told press. “Then you can scare them. Then you can touch them deeper than they were expecting to in a film about a tree and a raccoon and aliens that don’t understand metaphors. Humor is the secret in into the audience’s other ranges of emotions.”
Written and directed by James Gunn, “Guardians of the Galaxy Vol. 2” is scheduled for release on May 5. “Thor: Ragnarok,” scheduled for release on Nov. 3, also looks to have plenty of levity, though it remains to be seen how many laughs are to be had in “Black Panther” — out Feb. 16, 2018 — as he’s traditionally one of Marvel’s less-quippy heroes.