Official Press Release
Marvel’s making sure all comic book stores worldwide are prepared for the biggest launch of the year with the Uncanny Avengers Launch PartiesÂ on Wednesday, October 10thÂ – all day long! In addition to being the first in line to purchaseÂ Uncanny Avengers #1, fans will also be able to receive special items exclusive to these parties!
To ensure these parties are the biggest sales success of 2012, each retailer opting into this event will receive a freeUncanny Avengers Party KitÂ from Marvel, containing exclusive promotional materials. In order to receive this party kit, every retailer just needs to opt in though Diamond.
“There is no better time than NOW! to get excited for the kick-off title of our new initiative,” said David Gabriel, Marvel Senior Vice-President of Sales. “We’ve taken everything we’ve learned up to this point and are making sure all of our valued retail partners have what they need to get their fans buzzing for this event. Whether it’s advertising, promotional material, multi-tiered ordering incentives or limited edition variant covers, Marvel is committed to making sure thatÂ Uncanny Avengers #1Â is their highest selling title of the year for comic ships worldwide.”
All retailers who opt into the parties will receive the following as part of theÂ Uncanny Avengers Party Kit:
- Uncanny AvengersÂ Postcards
- Uncanny AvengersÂ Customizable Flyer
- Uncanny AvengersÂ Customizable Press Release
- Uncanny AvengersÂ Backlist Sales
- Uncanny AvengersÂ Mini Posters
- Uncanny AvengersÂ Promo Items
- Uncanny Avengers #1 Personalized Variant
- Uncanny AvengersÂ Party Lithographs
- Mass media promotion around the launch ofÂ Uncanny AvengersÂ and the associated parties
- Promotion of parties to Marvel fan base viaÂ Marvel.com, Twitter and Facebook
- An additional discount on in stock trade paperbacks
- FreeÂ Uncanny AvengersÂ Party Tickets
- FreeÂ Uncanny AvengersÂ Pins
- FreeÂ Uncanny AvengersÂ in-store signage and shelf-talkers
And that’s not all! Retailers who opt in forÂ Uncanny Avengers Launch PartiesÂ will also be eligible to order aÂ Uncanny Avengers #1 Deadpool Call Me Maybe Variant! From red-hot artist Mark Brooks, Deadpool is looking to fill a spot on Rick Remender and John Cassaday’s superstar lineup of heroes….but they don’t seem to be answering his calls. This one of a kind variant will have fans flocking to their stores to grab this must have cover!
Retailers, please check the Marvel Mailer or Diamond Daily for regular updates about theÂ Uncanny Avengers Launch Parties.
Each issue ofÂ Uncanny AvengersÂ includes a code for a free digital copy on theÂ Marvel Comics appÂ for iOS and Android devicesÂ and in theÂ Marvel Digital Comics Shop. Additionally, each issue ofÂ Uncanny AvengersÂ features special augmented reality content available exclusive through theÂ Marvel AR appÂ – including cover recaps, behind the scenes features and more that add value to your reading experience at no additional cost.
An all-new direction! All-new threats! This isÂ Uncanny AvengersÂ NOW!
This November, Rick Remender & John Cassaday redefine what it means to be Earth’s Mightiest inÂ Uncanny Avengers #1!
UNCANNY AVENGERS #1 (AUG120550)
UNCANNY AVENGERS LAUNCH PARTY OPT IN (JUL128110)
Written by RICK REMENDER
Art & Cover by JOHN CASSADAY
FOC – 9/3/12, ON-SALE – 10/10/12
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visitÂ www.marvel.comÂ
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