Marvel & ‘Lowrider Magazine’ gear up for ‘All-New Ghost Rider’

by  in Comic News Comment
Marvel & ‘Lowrider Magazine’ gear up for ‘All-New Ghost Rider’

To help promote its All-New Ghost Rider, which introduces a new Spirit of Vengeance with a new vehicle, Marvel is turning to some folks who know a little bit stylish rides: the editors of Lowrider Magazine.

As part of a new partnership, new Robbie Reyes Ghost Rider (and a scantily clad friend) will grace the cover of the magazine’s special April issue, “Marvelous Mayhem,” with an illustration by series writer Felipe Smith. Inside, readers will find an interview with Smith and Marvel Editor-in-Chief Axel Alonso, as well as artwork by Tradd Moore from All-New Ghost Rider #1.

In exchange, many of Marvel’s April issues will feature ads for Lowrider Magazine.

“The lowrider community is a largely Hispanic-dominated culture whose influence was born out of the Los Angeles lifestyle,” Lowrider Magazine Editor Joy Ray said in a statement. “With the new Ghost Rider being of Hispanic descent and out of East L.A., many of our readers and fans will instantly have a connection with him and want to explore a comic that echoes their own unique Los Angeles and auto-enthusiast lifestyle.”

All-New Ghost Rider #1 arrives March 19.