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Marvel Leads Sales in March on Strength of “AvX”

by  in Comic News Comment
Marvel Leads Sales in March on Strength of “AvX”

Diamond Comic Distributors has released sales numbers for March 2012, with the numbers reflecting what many already expected as Marvel continues to lead in dollar and unit share for a second straight month due to the strength of “Avengers Vs. X-Men.” And while “AvX” #1 is officially an April release, Diamond points out that since it shipped to stores a week early in order to be available for launch parties nationwide, its numbers were included in the March data.

Beyond the mega-hyped crossover, Brian Michael Bendis and Mark Bagley earned their powerhouse status once again with “Avengers Assemble” #1 debuting strongly. “AvX” #1 and #0 ranked in first and second place on the orders chart, respectively, with the newest Avengers title arriving in the number five spot.

DC Comics continued to perform strongly, taking the remaining seven spots in the top ten led by perennial best seller “Justice League.” Writer Geoff Johns was joined for this issue by guest artist Gene Ha, but retailers didn’t seem to mind the lack of Jim Lee as the issue placed third, behind Marvel’s “AvX” offerings.

Despite the arrival of two issues of “AvX” and “Avengers Assemble,” overall sales for March were still down from April by 5.89% in dollars and 2.07% in units shipped.

In graphic novel sales, “The Walking Dead” Vol. 1 continues to perfom strongly, charting in first place, while Hellboy, The Boys, “X-Men: Season One” and “Flashpoint” all make appearances in the top ten.

For a full breakdown of the numbers, including final sales estimates, check back with CBR for John Mayo’s monthly report and analysis.



TOP COMIC BOOK PUBLISHERS
PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 36.21% 39.94%
DC COMICS 30.95% 36.09%
IMAGE COMICS 6.66% 5.59%
IDW PUBLISHING 5.74% 4.71%
DARK HORSE COMICS 5.24% 3.98%
DYNAMITE ENTERTAINMENT 2.90% 2.38%
BOOM! STUDIOS 1.42% 1.27%
AVATAR PRESS 1.15% 0.93%
ZENESCOPE ENTERTAINMENT 1.06% 0.98%
VIZ MEDIA 0.86% 0.38%
OTHER NON-TOP 10 7.81% 3.75%
COMPARATIVE SALES STATISTICS
DOLLARS UNITS
MARCH 2012 VS. FEBRUARY 2012
COMICS -5.32% -2.99%
GRAPHIC NOVELS -7.13% 9.54%
TOTAL COMICS/GN -5.89% -2.07%
MARCH 2012 VS. MARCH 2011
COMICS -1.18% -2.45%
GRAPHIC NOVELS -5.67% 2.93%
TOTAL COMICS/GN -2.61% -2.03%
FIRST QUARTER 2012 VS. FIRST QUARTER 2011
COMICS 15.85% 14.74%
GRAPHIC NOVELS 8.39% 7.25%
TOTAL COMICS/GN 13.42% 14.13%
TOP 10 COMIC BOOKS
RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 AVENGERS VS. X-MEN #1 $3.99 JAN120625 MAR
2 AVENGERS VS. X-MEN #0 $3.99 JAN120622 MAR
3 JUSTICE LEAGUE #7 $3.99 JAN120210 DC
4 BATMAN #7 $2.99 JAN120236 DC
5 AVENGERS ASSEMBLE #1 $3.99 JAN120638 MAR
6 ACTION COMICS #7 $3.99 JAN120228 DC
7 GREEN LANTERN #7 $2.99 JAN120253 DC
8 DETECTIVE COMICS #7 $2.99 JAN120240 DC
9 BATMAN: THE DARK KNIGHT #7 $2.99 JAN120242 DC
10 SUPERMAN #7 $2.99 JAN120232 DC
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS
RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 THE WALKING DEAD VOL. 1: DAYS GONE BYE TP $9.99 JUL068351 IMA
2 HELLBOY VOL. 12: THE STORM AND THE FURY TP $19.99 OCT110020 DAR
3 THE BOYS VOLUME 10: BUTCHER, BAKER, CANDLESTICKMAKER TP $19.99 JAN121022 DE
4 FLASHPOINT TP $14.99 DEC110276 DC
5 X-MEN SEASON ONE PREMIERE HC $24.99 JAN120729 MAR
6 DMZ VOLUME 11: FREE STATES RISING TP $19.99 DEC110321 DC
7 STAR WARS: THE CLONE WARS VOLUME 7:

THE ENEMY WITHIN TP

$7.99 NOV110031 DAR
8 FLASHPOINT: WORLD OF FLASHPOINT: BATMAN TP $17.99 DEC110277 DC
9 NORTHLANDERS VOL. 6: THOR’S DAUGHTER TP $14.99 DEC110323 DC
10 THE WALKING DEAD VOL. 2: MILES BEHIND US TP $14.99 SEP088204 IMA