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Marvel Launches “Story Thus Far” Variant Initiative

by  in Comics News
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Beginning in February, Marvel Comics will publish a line of variant covers specifically designed to get new readers on board and caught up with several ongoing series as they enter their second story arcs. The variant initiative, titled “Story Thus Far,” will first appear on covers for issues of “Invincible Iron Man,” “Uncanny Inhumans” and “All-New X-Men” before moving on to other titles in March and later.

“The Story Thus Far Variants are something new we’ve never attempted before,” said Marvel SVP Sales & Marketing David Gabriel in the announcement. “Using one piece of artwork to give new fans a quick snapshot of what’s going on and get them ready for the second arc. In an effort to continue promotion of these exciting new titles, we’ll also be using this artwork for online advertising and in comic shops across the country. ”

Marvel has given fans a taste of what the “Story Thus Far” variants will look like by releasing the alternate cover for “Invincible Iron Man” #6, which is the first chapter in writer Brian Michael Bendis and artist Mike Deodato’s “The War Machines” story. The image itself comes from artist Julian Totino Tedesco and features a collage of characters and plot points from the first arc of the series.

“Invincible Iron Man” #6 arrives in February.

Official Press Release

Marvel Reveals the STORY THUS FAR!Special Artwork Recapping Your Favorite All-New All-Different Marvel Titles

New York, NY-January 4th, 2016 – You won’t believe what happens next! As All-New, All-Different Marvel continues to capture the imagination of comic fans the world over, prepare for the start of the second arc of your favorite new series with brand new STORY THUS FAR VARIANTS. Coming to the first issue of select second arcs, experience all the big action and can’t-miss moments of the first arc in one striking image! Continuing Marvel’s efforts to promote new ongoing series, STORY THUS FAR VARIANTS offer fans the opportunity to get caught up with new titles and add exciting variant covers to their collection!

“The Story Thus Far Variants are something new we’ve never attempted before,” says Marvel SVP Sales & Marketing David Gabriel. “Using one piece of artwork to give new fans a quick snapshot of what’s going on and get them ready for the second arc. In an effort to continue promotion of these exciting new titles, we’ll also be using this artwork for online advertising and in comic shops across the country. ”

Look for STORY THUS FAR VARIANTS on these upcoming February and March titles:

· ALL-NEW INHUMANS #5
· ALL-NEW X-MEN #4
· AMAZING SPIDER-MAN #9
· CARNAGE #6
· DEADPOOL #8
· DOCTOR STRANGE #6
· EXTRAORDINARY X-MEN #8
· GUARDIANS OF THE GALAXY #6
· INVINCIBLE IRON MAN #6
· SPIDER-MAN 2099 #8

Plus, look for more STORY THUS FAR VARIANTS in April and beyond!

Prepare for more explosive action and more bombastic battles. If you thought the first arc was jam packed with epic moments, just wait till you see the second! Get caught up with STORY THUS FAR VARIANTS coming to comic shops this February!

INVINCIBLE IRON MAN #6 STORY THUS FAR VARIANT (DEC150722)
Cover by JULIAN TOTINO TEDESCO
FOC – 01/04/16, On-Sale – 02/03/15