TOP

Marvel Games Announces “Women Of Power” Initiative

by  in Video Game Comment

Marvel’s line of games are getting a powerful upgrade. Announced via Entertainment Weekly, March 3 will mark the beginning of Marvel’s “Women of Power” event. The new initiative will see the debut of new characters and content in all mobile, console, handheld and PC games.

“Across our portfolio, we’re going to launch over a dozen new female characters in all of our different games as well as the in game story events,” said Bill Rosemann, Creative Director of Marvel Games, to EW.

“LEGO Marvel’s Avengers” will see Moonstone, Captain Marvel and Poundcakes added to the game. On the mobile front, Ms. Marvel, She-Hulk, X-23 will appear in “Marvel Contest of Champions” and Proxima Midnight will join the cast of “Marvel Future Fight.” Silk and other Spider women will appear in “Spider-Man Unlimited” and Rescue will be added to the roster of “Marvel Heroes 2016.” More female heroes will be added “Avengers Academy” and Marvel “Puzzle Quest” will add “Women of Power” variants to its gameplay.

Sana Amanat, Marvel’s Director of Content and Character Development said that the “Women of Power” initiative came about as a way to highlight characters that the audience might not be familiar with.

“We’re trying to find unique ways to do that in a way that is more about showcasing and celebrating these characters more than anything else,” said Amanat. “For us, we’ve been doing the ‘Women of Marvel’ variants for quite some time. So this time we thought we’d put a little spin on it with ‘Women of Power.’

“There is very much the idea here that a lot of these characters can transcend their current roles,” added Amanat. “For me, I’m kind of looking at the possibilities that exist and I know that it’s just a matter of time before it starts going into our other divisions. But we also want to make sure that we are cultivating a mission for the growth of these characters in a way that’s realistic and authentic, and it’s really more about having the Marvel universe expand and grow, and educating our fans and new audiences about the treasure chest of characters that exist that they might not traditionally know of as we do start expanding them in different areas.”

The event will coincide with the “Women of Power” Marvel Comics variant cover initiative, which includes 25 covers featuring Marvel’s female heroes.