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Marvel designates December ‘Ultimate Sweeps Month’

by  in Comic News Comment
Marvel designates December ‘Ultimate Sweeps Month’

Official Press Release

Echoing the television industry’s “sweeps week” — the successful practice
of creating special episodes of key programs during a specific time period
Marvel has designated December 2002 as Ultimate Sweeps Month. Led by the
debut of ULTIMATE WAR, Marvel’s most easily accessible series will all
either begin new stories or contain key events, presenting retailers with
the opportunity to introduce the industry’s most popular series to new
readers.

“I’ve often said that if we were ever to tie titles together in an event,
there would be two very important things that would have to be achieved:
first, it would have to mean something and be an event of some magnitude;
and secondly, it shouldn’t suck,” stated Marvel editor in chief Joe Quesada.
“Years before I was EIC at Marvel, I often wondered why interweaving titles
had to be done in such a gratuitous and haphazard way, and why that practice
continued even till today. I wanted to make sure that on the few occasions
that Marvel under my watch attempted these events that they would always be
well intentioned and special.”

“Crossovers don’t have to be about gouging the habitual fanbase and fooling
them into buying lame issues of lame books in order to get all aspects of
the event,” continued Quesada. “With that in mind, as much as I hope that
everyone picks up all the issues of this Ultimate event, keep in mind that
it isn’t important in order to get the whole story. What Mark Millar, Brian
Bendis, Ron Zimmerman, Greg Rucka, Chris Bachalo, Duncan Fegredo, Bryan
Hitch, Salvador Larroca, Adam Kubert and Mark Bagley have constructed here
will surely become the new template by which future comic book events are
constructed and envied.”

The titles participating in Ultimate Sweeps Month include:

ULTIMATE WAR #1 & #2 – The Ultimates vs. The Ultimate X-Men: the battle
begins! When the X-Men do the worst thing they could to humanity, Nick Fury
orders The Ultimates to bring them down! But Xavier hasn’t been training his
soldiers for nothing, and the mutants just might take out The Ultimates
first! And best of all, fight fans, two issues of this brawl ship this
month! By Mark Millar (THE ULTIMATES, ULTIMATE X-MEN) and Chris Bachalo!

Page 11
Page 12
Page 13
Page 11 Page 12 Page 13

ULTIMATE SPIDER-MAN #32 & #33 – First, issue #32 presents the big conclusion
to the “evil twin” story arc! Then, in issue #33, you asked for him, you got
him: Ultimate Venom! Spider-Man’s ultimate villain gets the Ultimate
treatment as the next huge story begins! By Brian Michael Bendis and Mark
Bagley!

ULTIMATE X-MEN #26 – The prologue to the next big story! Two years before
the events of ULTIMATE X-MEN #1, how did Professor X’s greatest friendship
dissolve into hatred? By Millar & Adam Kubert!

ULTIMATE DAREDEVIL & ELEKTRA #2 & #3 – The Ultimate look at comics’ ultimate
couple continues — with two issues this month! Elektra hungers for revenge,
but when the person she hunts is connected to the world’s richest man,
justice doesn’t come cheap! By Greg Rucka (ELEKTRA) & Salvador Larroca
(X-TREME X-MEN)!

THE ULTIMATES #9 – The events of ULTIMATES #5 — which captured the horror
of domestic violence — shocked the world, but now it’s payback time… when
Captain America confronts Giant-Man! By Millar & Bryan Hitch!

To help retailers keep the Ultimate momentum going in their stores — and to
give readers free looks at some of these upcoming comics — we’ll be posting
the following free preview Marvel dotComics at Marvel.com:

Issue Live Date

ULTIMATE SPIDER-MAN #33 10/21

ULTIMATE WAR #1 10/23

Finally, retailers are reminded of the following ordering information:

Issue Order Cut-Off Final Order Cut-Off

ULTIMATE WAR #1 11/1 11/14

ULTIMATE SPIDER-MAN #32 11/1 11/14

ULTIMATE SPIDER-MAN #33 11/1 11/28

ULTIMATE X-MEN #26 11/1 11/28

THE ULTIMATES #9 11/1 12/5

ULTIMATE WAR #2 11/1 12/5

Your Man @ Marvel,

Bill Rosemann

Marketing Communications Manager

Marvel Comics

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