Official Press Release
As The House continues to experiment with new characters, creators, imprints
and formats, the gang in the Bullpen is also examining entire publishing
lines, including our recently overhauled trade paperback program. In an
effort to deliver more bang for readers’ bucks, Marvel is cutting prices
from two to three dollars on all new volumes — as determined by their
individual page counts — starting with collections that will reach stores
in July 2002!
Why cut the prices? And why now? “The simple truth is that we responded to
feedback from retailers and fans,” explained Marvel President and COO Bill
Jemas. Likewise, Editor In Chief Joe Quesada gave this short but sweet
reason: “I was looking at the tpb prices and thought to myself, ‘Man, these
are expensive.’ Retailers and readers told us the same thing — so we cut
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