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Marvel Announces Expansive Black Panther Merchandising Program

by  in Comic News Comment

Marvel Comics has announced the launch of a new merchandising program focused on Black Panther ahead of the character’s movie debut in “Captain America: Civil War” and the launch of a new ongoing comic series by Ta-Nehisi Coates and Brian Stelfreeze. This push is also timed to the character’s 50th anniversary, which arrives this summer.

The initiative will include Black Panther products in publishing, apparel, toys, collectibles, home goods and more aimed at both kids and adults. The merchandise will feature Black Panther on his own as well as part of a team

“With a new comic book and his first appearance in a Marvel film both occurring during his 50th anniversary year, excitement is already underway for Black Panther product,” said Paul Gitter, senior vice president, licensing, Marvel at Disney Consumer Products. “We are excited to debut this all-new lineup of offerings so fans can start showing off their love for the newest member of the Avengers team.”

The press release from Marvel announces that the character will receive figures in the Diamond’s Marvel Select and Marvel Minimates lines; a Mopeez plush, Dorbz vinyl figure and POP! bobblehead from Funko; wall art from Artissimo and Pyramid as well as costumes from Rubies and Party City.












“Black Panther” #1 arrives in comic shops on April 6; “Captain America: Civil War” opens in theaters on May 6.

Official press release

MARVEL DEBUTS ACTION-PACKED BLACK PANTHER MERCHANDISING PROGRAM
First Film Appearance and New Comic Spark Robust Product Lineup Led by Hasbro, LEGO, Mad Engine, Funko and More

Glendale, Calif. (March 15, 2016) – Marvel is rolling out a heroic new merchandising program inspired by Black Panther just in time for his first appearance in the Marvel Cinematic Universe, an all-new comic book written by esteemed author Ta-Nehisi Coates, and his 50th anniversary. The campaign will touch on all major categories including publishing, apparel, toys, collectibles, home goods, and more, offering both longtime T’Challa readers and new fans introduced to the character through Marvel’s Captain America: Civil War exciting ways to embrace this legendary Marvel Super Hero.

The licensing program features a wide range of products for kids and adults inspired by both the new Marvel comic book debuting April 6th and Black Panther’s first film appearance in Marvel’s Captain America: Civil War in May. The products will feature standalone representations of the hero, as well as team-oriented sets inspired by the new film.

For consumers looking to wear their fandom, the impressive lineup includes bags from Fast Forward and Global Design Concepts and stylish apparel for men and women from Mad Engine, C-Life, Freeze, and Fifth Sun. Hasbro is debuting a toy line including action figures and role play items, and LEGO will be featuring the character in construction sets. For the first time, collectors will be able to add Black Panther to their Super Hero collections with Marvel Select figures and Marvel Minimates from Diamond Select and Mopeez plush, Dorbz vinyls, and POP! bobbleheads from Funko. The program is rounded out with additional product offerings including wall art from Artissimo and Pyramid, novelties from Monogram, and costumes for kids and adults from Rubies and Party City. Select product is in stores now, with more rolling out at retailers including Walmart, Target, Kohl’s, Walgreen’s, Disney Store, Toys “R” Us, and specialty retailers this Spring and into 2016.

“With a new comic book and his first appearance in a Marvel film both occurring during his 50th anniversary year, excitement is already underway for Black Panther product,” said Paul Gitter, senior vice president, licensing, Marvel at Disney Consumer Products. “We are excited to debut this all-new lineup of offerings so fans can start showing off their love for the newest member of the Avengers team.”