As comic book, movie and television fans, we’ve become used to getting the occasional glimpse behind the curtain at what goes on in bringing our favorite characters to the screen or page. Be they deleted scenes, unfilmed animatic sequences and storyboards, or abandoned character design sketches, these unfinished
One thing we rarely see, and even more rarely in a form as polished as these, are rejected logo designs. In an interview with Film Sketchr, artist Fede Ponce discussed what went into creating the now-iconic logo for Marvel Studios‘ first cinematic outing: “Iron Man.”
Ponce, who also served as the VFX producer for several of Marvel’s movies including “Thor: The Dark World” and “Avengers”, told Film Sketchr. “We go through a lot of iterations and concepts when designing. For this particular case [‘Iron Man’], I had read the script and was able to grasp what the director wanted to talk about in this movie. The movie in essence is about redemption, about being broken and being re-born. So the main title had all those elements in it.”
Check out Ponce’s various “Iron Man” concepts below, and the rest of his interview here.
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