The LEGO Group is going head to head with licensed collectible behemoth Funko with its latest line of buildable figurines, called BrickHeadz. The figures were unveiled in July at Comic-Con International in San Diego, with a limited run of DC Comics and Marvel characters available for anyone brave enough to cut their way through the show floor each day of the convention.
Those limited-edition two-packs — Superman and Wonder Woman, Doctor Strange and Black Panther, Captain America and Iron Man, and Batman and The Joker — set you back $40 each if you bought them up at the show. However, those offered in March as part of the official launch look to be much more reasonable on your wallet, setting you back a mere $9.99 per figure.
Available at launch are Marvel’s Iron Man, Captain America, Hulk and Black Widow, DC’s Batman, Batgirl, the Joker and Robin from “The LEGO Batman Movie,” and Belle and Beast from “Beauty and the Beast,” just in time for Disney’s live-action adaptation.
LEGO BrickHeadz are fully constructible figurines, with each set ranging from 79 and 151 pieces. Standing just over 2 inches tall, each figure comes with its own buildable inch-high baseplate.
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