Is this what they mean by Vertical integration? Kodansha, the largest publisher in Japan, and the Japanese printer Dai Nippon have made a major investment in the publisher Vertical, Inc., which is best known in the comics world for its high-quality editions of works by Osamu Tezuka (Buddha, Black Jack, Ayako) as well as an eclectic line of works by other creators: Twin Spica, the cute cat manga Chi’s Sweet Home, Felipe Smith’s Peepo Choo. Earlier this year they announced that they had licensed Tezuka’s Princess Knight and the wine manga Drops of God.
Anime News Network reports that Kodansha bought a 46.7% share of the company and Dai Nippon bought 46%. Vertical marketing director Ed Chavez said on Twitter yesterday that the deal had been in the works for some time, and that it won’t change the company’s manga schedule. Vertical will not restrict itself to Kodansha manga; in fact, more than half their 2012 books will be from other publishers. “No major changes, just financial stability,” Ed Tweeted, although he added, “and hopefully a return to more balance to our catalog. We’ve been manga heavy lately.”