We’ve linked to letterer Todd Klein’s various logo studies before, but this week’s is kind of special — Klein examines DC and Marvel’s Amalgam event from the 1990s, specifically the logos for each of the Amalgam books. Part 1 is here, and part 2 is here.
If you missed the Amalgam event when it occurred, it followed the Marvel vs. DC mini-series that, as you can guess, pitted various Marvel heroes versus DC’s. Fans could even vote on some of the outcomes, like Superman against the Hulk and Wolverine taking on Lobo. Far more interesting, though, was the spin-off event … due to events in the mini-series that I can’t really remember now, the two separate universes were merged, as were their characters. So you had combinations like Captain America + Superman = Super Soldier, Ghost Rider + Flash = Speed Demon and Dr. Fate + Dr. Strange = Dr. Strangefate, among others. Marvel and DC respectively published half the books in 1996, then followed it up with another round of them in 1997.
Anyway, all these new comics needed logos, so Klein talks about how the designers (in many cases, himself) took elements of each of the parent logos to create logos for their unholy (but in many cases, really fun) offspring. “Each company tended to want their character logos to dominate. Funny how that worked,” Klein says. In any event, the recap is interesting reading for process junkies and nostalgic fans alike, as Klein details what went into each logo and some of the plot elements of the books. Definitely worth checking out.