Following critical remarks made earlier this year towards the current climate of film journalism, Red State director Kevin Smith has announced that he won’t be doing interviews or press of any kind for his upcoming horror film, except for interviews conducted solely by himself.
Smith announced the news on Twitter:
I’m not press-junketing at all, anywhere. In fact, I’m not doing any press outside of maybe a business piece or 2 to help sell the flick if needed, & radio (LOTS of radio). That’s what http://smodcast.com/redstate/ is about: I’m providing all the information needed to write a story, if that’s what you’re looking to do. It’s INSANELY detailed, and by the time we’re done, I’ll have pre-answered all questions about RedState — thus negating the need to speak with me about it. From nearly 20 yrs experience, I know this much: folks are gonna write WHATEVER they want, whether I sit down with them or not. So I’ll just furnish all the information I’d normally serve up one at a time to a small, jaded audience that doesn’t really give a shit unless there’s someone famous in the room, to a much larger, APPRECIATIVE audience that would actually enjoy & benefit from hearing the same information … So rather than subject all involved to a painful waste of resources, time & money, I’m doing the RedStateOfTheUnion Q&A’s. It’s kind of like an audio press kit. We’re even transcribing them now, for the SUPER lazy writers who’ve already bitched about having to wade through 12 hours of audio so they can write knowledgeably about a subject. Nobody needs to talk to me anymore anyway, as anyone who’s curious can always know what I’m thinking 24/7 right here on Twitter.
It’s certainly Smith’s right to handle his movie however he sees fit, but I think he’s making a mistake here. The Red State trailer was chilling, an instant winner that likely turned the heads of several skeptics. By all accounts, this doesn’t look like another Cop Out fiasco — except for the fact that Smith is shutting out an entire selection of possible supporters and word-of-mouth spreaders. It’ll be interesting to see if the media shutout has any noticeable influence on the final outcome of Red State in one direction or the other.