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Karl Urban Says “Dredd’s” Box Office Bombing “Represented a Failure in Marketing”

by  in Movie News Comment
Karl Urban Says “Dredd’s” Box Office Bombing “Represented a Failure in Marketing”

Ever since 2012’s “Dredd” received cult status following its home release, star Karl Urban has been a vocal proponent for the film. During a recent roundtable interview for his forthcoming film “Star Trek Beyond”, Urban once again went to bat for fan-favorite flick.

Discussing the fact that the film made just $35.6 million worldwide on a $50 million budget, Urban laid the blame for the financial failure at the feet of Lionsgate’s marketing. “‘Dredd’ represented a failure in marketing,” he said (via Yahoo! News). “I saw the tracking of that film weeks before it came out and the fundamental problem was no one knew it was being released.” He added, “I think the film had a huge disservice done to it.”

As more evidence to his theory, he pointed to the fact that the critically applauded, Pete Travis-directed film did far better on home release. “Once it came out on DVD and it sold 750,000 copies in the first week alone in North America alone, it was very clear that the audience had discovered it.”

Elsewhere during the discussion, Urban reiterated that he believes “fans are demanding more,” and again brought up talks of returning to the Judge Dredd character “I’m amenable to being part of a legitimate and worthy followup to that film. I’m open to looking at any sort of limited exploration of that and in any medium,” he said. He went on to say that he and rights holder Jason Kinglsey, co-founder of Rebellion, have had “some very good conversations” about the future of the franchise, and mentioned he “wouldn’t be opposed” to a streaming series on Netflix or Amazon.

“The fans are demanding to have more and it would be a real privilege to continue that story,” he said. “There’s just a goldmine of fantastic stories in the ‘2000 AD’ Judge Dredd canon that would be really marvelous to see on screen.”

The “Bring Back Dredd” fan petition is still going strong, with over 152,000 signatures already. Whether or not more Dredd ever happens, genre fans will get plenty more of Urban in the future with “Star Trek Beyond” opening July 22nd and the actor recently joining the cast of “Thor: Ragnarok.”

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