DC Entertainment and Warner Bros. Consumer Products have reteamed with General Mills to include four collectible editions of Justice League in specially marked boxes of Big G cereals, sold in grocery stores nationwide. A fifth issue is available in select boxes of Cheerios available exclusively at Target.
The companies first partnered for the initiative in late 2011, shortly after the publisher relaunched its superhero line with the New 52. For that cereal promotion, 12 million comics were printed. Once again, the stories begin in print and continue online at BigCerealHeroes.com, where you can get a sampling of the titles.
The issues are: “Escape From Monster Island,” by Joshua Williamson and Christian Duce; “Lost on Mars!,” by Williamson and Bruno Redondo; “To Catch a Thief,” by Williamson and Dario Brizuela; “Walking on Fire,” by Williamson and Dan Jurgens; and, at Target, “Swap Meet,” by Sterling Gates and Neil Edwards. The covers are by Phil Jimenez and Wendy Broome.
Many of those issues have already made their way on to eBay, of course.
“There is a certain shared fanaticism among cereal lovers and comic book fans, which is why Big G cereals, WBCP and DCE make a super team,” Lisa Tomassen, integrated communication manager at General Mills, said in a statement. “We’re excited for people young and old to discover these comic books in their favorite cereals, giving them a strong, confident start to the day.”
The cereals are on shelves through April.