Justice League heroes are taking over the breakfast aisle thanks to a partnership between DC Entertainment and General Mills.
The Big G cereals by General Mills will soon feature their iconic mascots with a super hero makeover: Honey Nut Cheerios’ BuzzBee appears as Batman; Lucky Charms’ Leprechaun as Green Lantern; Cocoa Puffs’ Sonny the Bird as The Flash; The Trix Rabbit as Superman; Cinnamon Toast Crunch’s Crazy Squares as Aquaman, Cyborg and Green Lanter;, and Multi Grain Cheerios will feature Wonder Woman.
Fans that collect them all will be rewarded with a five-part mural of the Justice League across the back of the boxes. In addition, each box contains one of four original comics by DC’s Custom Creative Studio.
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Each original comic is 24 pages long. “Superman: Power Play” is written by Tony Bedard and penciled by Jerry Ordway; “Batman: Dark Reflections” is written by Fabian Nicieza and penciled by Rick Leonardi; “Wonder Woman: Truth Hurts” is written by Ivan Cohen and penciled by June Brigman; and is “Aquaman: Alien Justice” written by Tony Bedard and penciled by Tom Grummett.
“We’re excited to bring DC’s Justice League to a broad new audience on the cereal aisle with Big G,” DC Custom Creative and Advertising’s Kelly Li said in a statement. “This is just another example of how our team can bring top notch comic talent together to tell original stories with DC characters and organically incorporate top tier brands like General Mills.”
General Mills’ Justice League breakfast cereals will soon be available at a participating store near you.
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