What do you do when word gets out that the studio doesn’t want to release your film? If you’re Joe Carnahan, you use social media to praise the film and promise its eventual release.
Earlier this week, The Hollywood Reporter broke the news that Universal Pictures decided to drop Stretch, which was originally set to premiere on March 21. Producer Blumhouse was then able to shop the film around to other studios, but no one bit.
Now back with Universal, Stretch is in a kind of holding pattern until executives decide what to do with it. The website’s sources contend Universal doesn’t think the $5 million thriller-comedy would make enough money to warrant the $20 million to $40 million it would cost for theatrical release
In response to the news, the Smokin’ Aces and The Grey director took to Twitter to hype the project. “I think it’s as good or better than my best film & say that from the bottom of my heart,” he wrote. “This movie will make it to you, trust me.” He later promised that the film will find its way to the silver screen. “Guys. Rest assured. You will all see STRETCH, on the big screen, in 2014.”
The film features Patrick Wilson as a driver who gets tied up with a billionaire (played by Chris Pine) whose presence makes the chauffeur’s life hell. Stretch also stars Jessica Alba, Brooklyn Decker, Ed Helms, David Hasselhoff and Ray Liotta.