Official Press Release
iVerse Media, LLC today announced a partnership with Peanuts Worldwide and the launch of the Official Peanuts Comics app on the iOS platform. Classic Peanuts collections, many of which are being made available in digital form for the first time, will now be available on any iOS device. Charles M. Schulz’s timeless adventures featuring Charlie Brown, Snoopy, Linus, Lucy, Peppermint Patty and the whole gang are all here in these collections of your old favorites.
“Before I even knew what a comic book was, I loved PEANUTS.” said iVerse CEO Michael Murphey. “These characters have been a part of people’s lives for over 60 years, and we’re very excited to be able to make these collections available digitally for the first time.”
“As we continue to execute on our overall digital strategy for PEANUTS, we are pleased to be partnering with iVerse to bring these classic comic strip collections into digital formats,” said April Heeren, Vice President, Brand Management for Peanuts Worldwide.
Ten collections of classic comic strips including “The Great Pumpkin”, and “Good Ol’ Charlie Brown”, are available for purchase now, along with a free preview for readers to download and read. Additional collections will be added on an ongoing basis featuring some of the greatest stories in the history of the “Peanuts” franchise.
The Peanuts Comics app can be downloaded for free from the iTunes App Store http://itunes.apple.com/us/app/peanuts-comics/id453808640?mt=8
About iVerse Media, LLC
iVerse Media (http://www.iversemedia.com) is a digital content distributor focused on the world of comics and popular culture. Founded in 2008, the company was one of the first to launch digital comics on Apple’s iOS platform. As of Oct 2011 over 5 Million products in the iOS App Store have been downloaded that are powered by iVerse, making the “iVerse Engine” one of the most popular and widely used platforms for reading digital comics in the world. The company is principally located in Waco, TX.
About Peanuts Worldwide
The PEANUTS characters and related intellectual property are owned by Peanuts Worldwide LLC, a joint venture owned 80% by Iconix Brand Group, Inc. and 20% by members of the Charles M. Schulz family. Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands including CANDIE’S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R), RAMPAGE (R), MUDD (R), LONDON FOG (R), MOSSIMO (R), OCEAN PACIFIC(R), DANSKIN (R), ROCA WEAR(R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R), WAVERLY (R) and SHARPER IMAGE (R). In addition, Iconix owns an interest in the ARTFUL DODGER (R), ED HARDY (R), ECKO (R), MARC ECKO (R), ZOO YORK (R), MATERIAL GIRL(TM), and PEANUTS brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments, Iconix manages its brands to drive greater consumer awareness and equity.
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