“I think it’s going to explode. I think it’s going to be huge, and it’s going to turn a whole new generation of young kids onto Archie. And that’s going to help us in so many areas. It’ll help on the publishing side, on the digital side and with our general awareness for the overall licensing program. This animation to me is probably — well, we’ve done a lot of important things in the past few years, so I don’t want to say it’s the singular most important thing we’ve done. I don’t know if there’s any one thing you can label like that, but this is extremely important to our company, and we’re going to work very hard to make sure that this show is everything we all want it and expect it to be.”
— Archie Comics Co-CEO Jon Goldwater, talking to Comic Book Resources about It’s Archie, a new animated series set to debut on The Hub in 2014
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