While flipping through Diamond’s Previews catalog, I’m often confronted with new material that sends me scouring the Internet for more information, and this month was no different. One of the many things that popped out at me was Indie Comics Magazine, a 64-page anthology with a striking cover. Researching it, I found the upcoming Issue 6 had a host of new creators with some great looking work and past issues have showcased Tim Vigil as well as Rich Koslowski. I’m a sucker for anthologies, so I pre-ordered it.
But then digging deeper into Indie Comics Magazine‘s website I found the business model: The creators pay for it. Creators paying to self-publish is nothing new, but seeing creators buying into a magazine — in effect, buying ad space — struck me as a unique system. The 64-page comic has eight spots for eight-page comics, with each slot costing $393.50. Creators then get an official published credit (almost a prerequisite for landing work in the comic industry), but also a share of any profits. Indie Comics Magazine has a minimum print run of 1,000, and the creators also receive any of those Diamond doesn’t order from them on behalf of retailers. Interesting.
Indie Comics Magazine is published by Xeric winner Gary Scott Beatty’s Aazurn Publishing. If he sells all eight spots then he receives a total of $3,148 to cover the Diamond listing, the printing and fulfillment of 1,000 copies of the Indie Comics Magazine issue and the cost of him promoting it via press release.
It’s an interesting and surprisingly upfront business model. If you’re a creator, would you consider this an opportunity? And if you’re a fan, have you read an issue of this anthology or would you give it a chance if you saw it in stores?