I Saw It Advertised One Day #16

by  in Comic News Comment
I Saw It Advertised One Day #16

We continue a MONTH of I Saw It Advertised One Day! Each day this January you’ll get a piece looking at advertisements in comic books over the decades that amused me for whatever reason. In each installment, we’ll take a look at three ads!

Here is an archive of all installments of this feature.


This 1960 signet ring scam is actually one of the lesser of these types of scams, as I sincerely doubt there’s any way of actively getting their $8 from the kids if they kids chose to ignore them.

Still, this is an interesting example in kid-scamming, making it seem like the price is due to the kids having to also pass a test. Heck, who’s to say that they didn’t just tell the kids, “Sorry, you were wrong.” It’s not like a kid in 1960 is going to make a copy of their answer sheet.


It’s interesting seeing this 1943 Wheaties ad ALSO go with the whole “food-power” term that usually was only used for stuff with a lot of sugar in it.

Pretty darn text-heavy ad, huh?

If the US knew that Wheaties worked this well, they never would have had to raze Dresden.

I just like knowing that even in 1976 people were obsessed with protecting their valuable comic books.

Check out the prices, too! This is not some cheap investment! That’s a lot of money to spend on a comic book protection album, especially when it appears not to hold that many comics. I love the vague “a year’s worth of comics” measurement. What does that mean? 12? Or 6 bi-monthly comics?

That’s all for this installment! If you can think of some goofy comic book ads you’d like to see me feature here, drop me a line at Do not make suggestions in the comment section, so that they can still be a surprise for future readers! In fact, I think I’ll just delete comments that contain future suggestions.