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How To Fix Wonder Woman’s PR Problem

by  in Comic News, TV News Comment
How To Fix <i>Wonder Woman’s</i> PR Problem

I’m calling it right now: NBC’s Wonder Woman is the Spider-Man: Turn Off The Dark of television, the show that nerds and non-nerds are paying attention to and judging all news about, purely because they’re convinced that it is going to be a trainwreck. Is there a way to turn it around?

The latest piece of real news that people are paying attention to is an interview with New York Magazine, where producer/writer David E. Kelley admits that he wasn’t sure if the show was for him at first:

Well I first said no, for all the obvious reasons. It’s not really what I do; it’s not a genre that’s in my wheelhouse. But then I started thinking about, What if there were such a person in today’s world and what must it be like to be her? And I was imagining the sense of social isolation that she must feel, that she indeed would probably be a rather complicated beast. When I started thinking about all the complications and potential layers to this superhero, I just got more and more intrigued. It was also something I was a little bit afraid of. That’s good, too. Any writer should get out of his or her comfort zone, and this was way outside of mine.

First off: This is probably a good thing for Kelley, who has shown himself to be a little too into his comfort zone in recent projects. Secondly: This isn’t necessarily a negative for the show, although I’d also agree it’s not really a positive, either… It just is. But it did make me wonder, short of actually seeing the show – or reviews from somehow magically-trusted sources saying that it was the greatest television show ever – what would make people more confident about the pilot? Here are some suggestions:

Release Portions Of The Script Online
Yes, it’s supposed to be terrible – as well as supposed to be being rewritten before shooting – but what does “terrible” actually mean? Why not officially post sections of the (rewritten) script so that people would be able to judge for themselves? Plus, this way WB/DC/NBC gets to release their own spoilers about the pilot…

Try Again With The Costume Reveal, And Do It Right
One reason why the Amazing Spider-Man costume pics worked so well? They weren’t taken in a studio. Let everyone see what the costume looks like in the real world, and with the (hopefully better) lighting that it’ll get in the show itself. Prove the doubters wrong – ideally – and introduce the character to the world the way we’ll actually see her in the show.

Let Adrianne Palicki Save The Day
Maybe I’m misreading the sentiment out there, but there seems to be a warmth towards the choice of actress playing the title role. Palicki’s a good actress, with geek cred thanks to Supernatural, and she’s not really been heard about the role, or the pilot in general. It’d be interesting, and potentially defuse a lot of tension, to hear her take on the whole thing.

Order A Season Already, NBC
Okay, so there are so many reasons why this would be a bad idea (The flop that was the Bionic Woman reboot giving the network cold feet, the fact that the pilot hasn’t even been shot yet and could be a complete disaster), but I can’t help but feel that there’s such buzz around this project – mostly negative or predatory, true, but still – that NBC could probably be confident in impressive ratings for launch just from gawkers and ghouls alone. Ordering a season this early would have multiple pluses: It’d make NBC seem decisive, it’d give Wonder Woman a vote of confidence, and it’d guarantee an audience for the pilot, just to see what was worth such a move. Which pretty much guarantees that it’ll never happen.

Hire George Perez, Greg Rucka or Gail Simone As Consultants
As some of the most recognizable creators behind the character in recent decades, this one seems like a no-brainer, but writing it out like that makes me wonder what it is about creators with “G” as their first initial and the character. Maybe I should take a crack…

Of course, I’m not expecting to see any of the above actually happen. Instead, I expect to see more paparazzi photos of Liz Hurley from the set and more outrage as leaks make the show seem like it doesn’t understand the appeal of the character. But still. It’s nice to hope, isn’t it?

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