The inaugural campaign in 2013 helped to drive the film up the Blu-ray and DVD charts, generating publicity in the process, and this year organizers are seeking to do it again: The want fans on Wednesday to buy Dredd again, watch it with friends, talk about it online (using the hagshtag “DayofDredd, of course) — whatever they can to draw attention to the film. That includes signing 2000AD’s official petition.
“This is a fan-created, fan-run, fan-made campaign and that’s who makes it so special — the fans,” organizers explain in a statement. “Let’s show Hollywood that we’ve not gone away and we’re not going to take no for an answer. We want more of our favourite movie!”However, Rebellion/2000AD is squarely behind a follow-up, as is star Karl Urban, who remains optimistic about Dredd 2. The film grossed just $41 million worldwide, falling short of its estimated $45 million production budget, making a sequel unlikely. But many fans hold on to the possibility that strong home-media sales will help make Dredd 2 a reality.And if not, we’ll always have “Dredd: The Musical.”
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