Walt Disney announced Tuesday that it will invest $1.4 billion into its Hong Kong Disneyland theme park. The investment will include additions of Marvel and “Frozen” themed areas in an attempt to attract more visitors to the park, as reported by Reuters.
Hong Kong Disneyland announced in a statement that new attractions would open at the park “almost every year from 2018 through 2023.” The Buzz Lightyear Astro Blasters ride will be repurposed into a Marvel-themed ride, and a new Marvel-centric attraction has been announced, though details are vague beyond that it’s based on “one of the most popular Marvel franchises.” On Jan. 11, the Iron Man Experience is scheduled to open at Hong Kong Disneyland, a multi-sensory experience and Disney Parks’ first Marvel-themed ride.
Additionally, a new area based on 2013 animated hit “Frozen” is planned, with two new attractions and themed dining and shopping.
Hong Kong Disneyland is the smallest park in the Disney family and has suffered amid weak local retail and tourism, plus stiff competition from other theme parks. The park had its first loss in four years in 2015.
“Everybody knows tourism in the region, especially in Hong Kong, has been challenging, so it’s not just Hong Kong Disneyland,” Samuel Lau, managing director of Hong Kong Disneyland said at a press conference. “We need to quickly double up to make sure we invest in tourism in the long run. Some of these projects will take time to build and create, and now is the time.”
The Hong Kong government, which owns 53 percent of Hong Kong Disneyland, will help foot part of the bill with a $750 million boost. Disney will pay the remaining $650 million for the expansion.
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