‘Heroes’ sells out, goes to second printing

by  in Comic News Comment
‘Heroes’ sells out, goes to second printing

Official Press Release

Hey, True Believer!

Thanks to an avalanche of media coverage, the first printing of HEROES, the
comic book community’s salute to the world’s real heroes, has completely
sold out! But never fear, because a second printing is now underway!

Best of all, not only will the second printing of HEROES soon be available,
but Marvel will once again donate the proceeds from the sale of each issue
to the Twin Towers Fund. Retailers are encouraged to check in with their
Diamond Representative for information regarding the second printing.

Marvel thanks the comics industry’s online and print media community –
including Wizard, Comic Shop News, Comics Buyer’s Guide, Borderline,,, Comicon’s Newsarama,, and – for extensive coverage of
the HEROES effort.

In addition to Editor in Chief Joe Quesada and artist Adam Kubert’s seven
minute segment on the Today Show (the #1 morning news program), HEROES was
also covered by a wide variety of outlets, including Newsweek, New York
Newsday, The New York Post, The Washington Post (online at:, The Philadelphia Daily News,
The Boston Herald, The Detroit Free Press, The San Antonio Express-News, The
Kansas City Star, The Dallas Morning News, The Atlanta-Journal Constitution
(online at:,
National Public Radio, Reuters TV, Fox News, Access Hollywood, and USA
Today. Later today an MTV camera crew will drop by The House to film a
segment on HEROES.

Knowing that our promotional efforts would generate massive customer demand,
Marvel overprinted the retailer’s original orders by 50% – and HEROES still
sold-out on the first day it went on sale! In fact, after Joe’s appearance
on the Today Show on Wednesday, 20,000 units alone were ordered from Diamond
between 9:00 a.m. and 3:00 p.m.!

Even though Diamond Comics Distributors contacted retailers in many ways –
including a cover feature and solicitation in Diamond Dateline, a prominent
listing in the Previews order form, a mass e-mail, and a major telemarketing
effort – some retailers either missed the ordering deadline or somehow
hadn’t heard of HEROES. You can do your part by asking your local retailer
to order you a copy of this historic charity project.

Once again, thanks to everyone who helped us – and continues to help us –
raise money for this most worthy cause!

‘Nuff Said!

Bill Rosemann

Marketing Communications Manager

Marvel Comics

‘Heroes’ sells out, goes to second printing