Official Press Release

Hero Initiative is spending the long Labor Day weekend at Dragon*Con, the multi-media and pop culture convention at the Atlanta Convention Center in Atlanta, Georgia September 3rd -6th. http://www.dragoncon.org

Joining Hero is special guest George Perez, known for his work on The Avengers, Justice League America and the New Teen Titans. Perez will be doing quick head sketches for $20 each to raise money for Hero Initiative, the first federally recognized not-for-profit organization dedicated to helping comic book writers and artists in need, at booth #BT-20 all weekend. Don't miss out!

Black Phoenix Alchemy Lab will debut limited edition scents based on the groundbreaking comic book series Dawn by Joseph Michael Linsner. These four scents, Dawn: Maiden, Dawn: Mother, Dawn: Crone and Dawn: Cernunnos, will debut at Dragon*Con's Pop Art Reception Exclusives Release Party on Friday September 3 at 8:30 p.m. at Regency V in the Atlanta Hyatt Regency. Following the reception, the fragrances will be available at Hero Initiative booth and the Linsner booth, BT-18 and 19, in the Grand Hall East of the Hyatt Regency. They will also be available starting Tuesday, Sep. 7 at http://www.blackphoenixalchemylab.com/dawn.html

Proceeds from every $25 bottle sold go to the Hero Initiative. Joseph Michael Linsner will be on hand at Dragon*Con, which also hosts The Dawn Look-a-Like contest, which will be held this year on Saturday, September 4 at 8 p.m.

And as George Perez is at Dragon*Con, we'll ALSO have a limited supply Black Phoenix' Sachs and Violens perfume based on the Peter David/George Perez comic. For more information, check out: https://www.blackphoenixalchemylab.com/heroinitiative-sv.html.

Hero Initiative's booth schedule for booth #BT-20 is as follows:

FRI, September 3 (event hours 1-6 p.m.)

230-330: Mike McKone

400-600: George Perez

SAT, September 4 (event hours 10 a.m-6 p.m.)

1230-430: George Perez

SUN, September 5 (event hours 10 a.m-6 p.m.)

1230-230: Mike McKone

MON, September 6 (event hours 10 a.m-3 p.m.)

1030-1230: George Perez