Following last week's launch of the second annual Kirby4Heroes campaign, The Hero Initiative has announced details of "Wake Up and Draw" and in-store events on Aug. 28 to celebrate the 96th birthday of Jack Kirby.

The organization, which provides financial support to creators in need, has recruited more than 40 artists to celebrate the day by drawing "birthday cards" to Kirby. Their illustrations will be showcased at ComicArtFans.com and auctioned at a later date, with the proceeds going to The Hero Initiative.

On that same day, retailers across North America will hold special events to mark Kirby's birthday, with some pledging to donate a percentage of profits to the organization. Here's a partial list of participating stores: Jesse James Comics, Glendale, AZ; Flying Colors Comics, Concord, CA; Lee's Comics, Mountain View, CA; Alakazam Comics, Irvine, CA; Mission: Comics and Art, San Francisco, CA; Golden Apple Comics, Los Angeles, CA; The Secret Headquarters, Los Angeles, CA; A&M Comics, Miami, FL; Chimera's Comics, Lagrange, IL; Aw Yeah Comics, Skokie, IL; Graham Crackers Comics, Plainfield, IL; Alternate Reality Comics, Las Vegas, NV; Paradise Comics, Toronto, Ontario; Floating World Comics, Portland, OR; and Austin Books & Comics, Austin, TX.

Kirby4Heroes was established last year by Kirby's granddaughter Jillian Kirby, who's been sharing vintage photos and her grandfather's art on the campaign's Facebook page.