Following the launch of the third annual Kirby4 Heroes campaign, The Hero Initiative has announced of the "Wake Up and Draw" and in-store events planned for Aug. 28 in celebration of Jack Kirby's 97th birthday.

The nonprofit organization, dedicated to providing a financial assistance to creators in need, has recruited more than 40 artists to "Wake Up and Draw," with their drawings featured in a special gallery at ComicArtFans.com; they'll be auctioned later on eBay, with proceeds benefiting The Hero Initiative. Follow #WakeUpAndDraw on Twitter and Instagram on Aug. 28 to see the drawings as they're posted.

Phil Hester has set out to do a staggering 97 drawings for Kirby's birthday, which you'll be able to check out on his Twitter stream. He'll also have details on where you can purchase the drawings.With Fan Expo Canada kicking off Aug. 28 in Toronto, artists including Kaare Andrews, Greg Land, Joe Prado, Ty Templeton, Jill Thompson, Richard Zajac and more will "Wake Up and Draw" with The Hero Initiative, while in San Francisco, Paolo Rivera will appear at the Cartoon Museum.

For a rundown of in-store appearances, art auctions and retailers who have agreed to donate a portion of sales on Aug. 28 to the organization, visit The Hero Initiative and the Kirby4Heroes Facebook page.