When a poster arrived in November at Midtown Comics promoting a Wonder Twins movie, with celebrity couple Mila Kunis and Ashton Kutcher in the title roles, many thought it was clever viral marketing for a planned Entourage movie or a strange hoax. That, or a cruel twist of fate (Super Friends alums Zan and Jayna were going to make the leap to the big screen before Wonder Woman?).
It was a hoax all right, as Marc Tyler Nobleman discovered — one orchestrated by The BatPodcast host Pat Evans, who told the author of Bill the Boy Wonder: The Secret Co-Creator of Batman that, “with the spate of superhero movies being released, I think it was just me thinking it would be fun to do a spoof version of one.”
“I thought, ‘What would be the most preposterous superhero movie you could make?’ Naturally, the Wonder Twins sprang to mind,” he explained. “They were perfect, because it was just unbelievable enough a concept that it could be true, if that makes sense. ‘So crazy it might work’ kind of logic. And Mila Kunis and Ashton Kutcher were kind of the clincher because they are in the media a lot now as a real-life couple. So it added that extra layer of ‘huh?'”
Evans, who occasionally takes on graphic-design projects, said he’d originally hoped to have the posters finished in time for Comic-Con International, but instead settled for Stan Lee’s Comikaze Expo, held Nov. 1-3 in Los Angeles. He left a few them lying around the exhibition space, but when the prank didn’t take off there, he resorted to mailing posters to prominent comic stores in New York, Los Angeles and Chicago.
“I figured they’d pretty quickly know it was fake but maybe think it was funny and put it in their windows as a joke,” Evans told Nobleman. “I forgot about the magic of Twitter.”
There’s much more on Nobleman’s blog.