In what VentureBeat dubs an acqui-hire, digital comics distributor turned eBook distributor Graphicly will shut down as its key employees, including co-founder Micah Baldwin, join self-publishing platform Blurb.
“None of the assets per se are coming over, but we are talking to publishers who were on Graphicly,” Baldwin told TechCrunch. “We are hopeful that Graphicly users will take their content and manage it with Blurb, and maybe print their books there, too.”
A digital-comics pioneer, Graphicly was initially envisioned as “iTunes for comics,” a phrase commonly associated with competitor comiXology, which, aided by early deals with Marvel and DC Comics, came to dominate the market. Graphicly, which for nearly three years owned comics news/podcast site iFanboy, announced in April 2012 that it would move away from distributing comics on its own app and instead focus on providing visually based books and comics to eBook platforms like Apple’s iBooks, Amazon’s Kindle and the Barnes & Noble Nook.
“After spending four years working on digital publishing, it became clear that we were telling half the story,” Baldwin said in a statement. “Print is not dead, it’s wildly important in the natural growth of creators, but it too is only half the story for self-publishers now. Combining the best in class print platform from Blurb, with all the ebook learning the Graphicly team has accrued over the past four years, was just too compelling an opportunity to pass up.”
According to Blurb, the addition of the six Graphicly employees will double the size of its eBook team.