Official Press Release
George Lucas, the mastermind responsible for such classic films as Star Wars and the Indiana Jones films made a surprise appearance to accept an award from the San Diego Comic-Con on a televised program to air tonight (Tuesday, October 20, 2008 at 9:00pm) on the Spike TV network.
“While the general public is aware of George Lucas’ brilliance when it comes to filmmaking, I’m not sure many people realize how forward thinking he was, and is, in relation to the fan community,” said David Glanzer, spokesperson for Comic-Con, the largest convention of comic books, and popular arts in the United States. “His was the first “Hollywood” company to embrace the fan audience over 30 years ago when they took part in Comic-Con in the mid-seventies. He pretty much invented Viral Marketing some three decades before it became a industry standard in marketing.”
Lucas made the rare appearance to accept the Comic-Con Icon Award which is given to an individual or organization that has been instrumental in bringing comics and/or popular arts to a wider audience. George Lucas is the first non-comics creator to be awarded this honor.
Lucasfilm Ltd., continues its long association with Comic-Con in presenting programs and occupying a massive exhibit booth at the event which occurs each summer in San Diego. Dates for the 2009 Comic-Con are July 23 -26, and will again be held at the San Diego Convention Center.
Comic-Con International is a nonprofit educational organization dedicated to creating awareness of, and appreciation for, comics and related popular art forms, primarily through the presentation of conventions and events that celebrate the historic and ongoing contribution of comics to art and culture.