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G.I. Joe #2 makes pre-emptive strike with early debut

by  in Comic News Comment
G.I. Joe #2 makes pre-emptive strike with early debut

Official Press Release

ORANGE, CA – OCTOBER 17, 2001 – Image Comics is pleased to announce that
due to overwhelming response to the success of the first issue, G.I. Joe
#2 will be in stores on October 31st. This new date is almost a month
EARLIER than it’s originally solicited ship date.

This announcement comes roughly a month after the first printing of G.I.
Joe #1 sold out within a week. The original run, which sold out even
though it was over-printed from orders by a factor of one third, has
prompted Image to adopt the same policy of aggressive overprinting on
issue #2. “With orders for the second issue coming in significantly
higher than the first, overprinting was the only logical thing to do,”
explained Image Comics Publisher Jim Valentino. He went on to explain
that Image’s goal is to keep the books that retailers need in stock.
G.I. Joe #1 was subsequently ordered back to press with David Beck’s
Snake-Eyes painting in place of the original cover piece, and is still
available from Diamond for reorder.

The first three issues of G.I. Joe have been solicited on a bi-monthly
basis, but based on response to the initial two, that may soon change.
The intention of going monthly with this ongoing series had always been
a plan of writer Joshua Blaylock and his creative team, but the stunning
success of issues #1 and #2 has prompted this plan to become a reality
sooner than he’d expected. “From day one our goal has been to go monthly
after issue five. It looks like we’ll be going
monthly after issue four now,” commented Blaylock. With issue #3 well on
it’s way to completion the week it appears for order in Diamond
Previews, the crew behind G.I. Joe has proven that they means business.
Fans and retailers who can’t wait the two weeks for the issue to hit the
stands can see a preview at www.gijoecomic.com.

Image Comics is strongly encouraging retailers to take this opportunity
to double check their orders for G.I. Joe #2 (SEP011098), and to
re-stock on the second printing of G.I. Joe #1 (JUL015145) to ensure
sell-through on one of the hottest series in years.

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