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Frute Brute and Fruity Yummy Mummy returning for Halloween

by  in Comic News Comment

While this may not haven even a tenuous connection to comic books, it’s undoubtedly of the Greatest Cultural Importance and therefore deserving of coverage: General Mills is reviving Frute Brute and Fruity Yummy Mummy, which will take their rightful places alongside the other Monster Cereals Franken Berry, Boo Berry and Count Chocula for Halloween.

Frute Brute (née Fruit Brute) was introduced in 1975, four years after the debuts of Boo Berry, Count Chocula and Franken Berry, but the combination of frosted fruit-flavored cereal and lime-flavored marshmallows apparently didn’t strike the same chord with young eaters, as the brand was discontinued in 1982. According to General Mills, “It is considered by many collectors to be the most sought-after vintage cereal box. (Likely because it was used by movie director Quentin Tarantino in both Reservoir Dogs and Pulp Fiction.)”

Its replacement, Fruity Yummy Mummy — frosted fruit-flavored cereal with vanilla-flavored marshmallows — fared even worse, and was discontinued after just five years.

Of course, the market hasn’t been kind to the other Monster Cereals, either: Since 2010, they’ve only been available each year beginning in September, in time for Halloween.



(via MTV Geek)