Fox is jumping head-first into marketing its new X-Men-based live-action drama The Gifted by offering residents of New York City the opportunity to be tested to see whether or not they are a mutant. Ahead of Fox's Upfront presentation at the Beacon Theater, a black van with the words "Sentinel Services" and "Mutant Testing Center" -- along with accompanying government agents -- will be available to offer up the testing to bystanders.
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Those that volunteer for the testing will have their cheeks swabbed, with some outcomes resulting in the diagnosis of having the X-gene. All test subjects will receive an “I Got Tested” sticker and actual genetic results regardless of being a homo-sapien or homo-superior. The actual tests results will arrive in the mail within a month and a half.
The series stars Stephen Moyer (Shots Fired, True Blood), Amy Acker (Person of Interest), Natalie Alyn Lind (Gotham) and Percy Hynes White (Night at the Museum 3) as the Strucker family.
The show also features Sean Teale (Reign) as Eclipse/Marcos Diaz; Jamie Chung (Gotham) as Blink/Clarice Fong; Emma Dumont (Aquarius) as Polaris/Lorna Dane; Blair Redford (Satisfaction) as Thunderbird/John Proudstar; and Coby Bell (Burn Notice) as Sentinel Services Agent Jace Turner.
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The series is written by Matt Nix (Burn Notice), directed by Bryan Singer (who has overseen much of the X-Men movie franchise at 20th Century Fox) and executive-produced by Nix, Singer, Lauren Shuler Donner and Simon Kinberg (X-Men: Apocalypse, X-Men: Days of Future Past) and Marvel’s Jeph Loeb and Jim Chory.
(via Deadline)