Official Press Release
LOS ANGELES – Fox Television Studios Executive Vice
President, Scripted Programming, David Madden, announced today that the
studio has entered into a development deal with Los Angeles-based
a branded entertainment and interactive marketing agency – to co-develop
produce three projects slated for publication as graphic novels, as well as
for distribution on television and through other digital entertainment
platforms. The graphic novels will be published through Top Cow Comics
(Tomb Raider, Witchblade) the publisher with which Spacedog has an imprint
deal. The agreement was brokered by IPG’s Josh Schechter, who will
producer on all three projects.
“Revved,” the first of these, “stars” four special vehicles, all of which
are made with a piece of the same magical metal found in the Holy Grail,
Joan of Arc’s armor and King Arthur’s Excalibur, among other legendary
icons. Imbued with the same powers as those great symbols, the cars’
drivers embark on a series of dangerous missions.
The second property. “Wight and Associates” (working title), tells the
of attorneys at a legendary law firm who have quite literally made a deal
with the devil. Gary Randall, with whom Fox TV Studios also has an overall
deal, will serve as executive producer on “Wight & Associates.”
Madden said, “I’m a longtime comic book/graphic novel fan, so I’m thrilled
to be in business with Spacedog and Top Cow. Their projects are smart,
inventive and generate enormous attention, and I’m genuinely excited about
being able to combine imaginative on-the-page storytelling with the
marketing and brand integration opportunities that will turn these stories
into successful television. We’re working together to develop the kinds of
ideas that translate across every distribution channel, from graphic novel
to television, to Internet, and to mobile.”
The properties are being developed with an eye toward brand integration,
Spacedog has attached Mazda to “Revved,” which is currently in production.
In “Revved,” Mazda’s RX-8 will be featured as the tale’s “Excalibur.” With
its edgy styling, stellar performance capabilities and precise handling,
RX-8 makes for the perfect hero vehicle.
“There is a mandate for these types of collaborations,” said Roger
Founder and CEO of Spacedog. “Spacedog’s entertainment division was
created to bridge the gap between the entertainment and corporate worlds.
We are committed to marrying the very best in storytelling to relevant
brands by leveraging our relationships with our clients. By incorporating
them into story lines with an organic approach, we ultimately help build
their brand, and at the same time provide the marketplace with original,
About Fox Television Studios
Fox Television Studios is a program supplier to the major U.S. and
international broadcast and cable networks. Current series include The
Shield and Thief (a co-production with Regency Television premiering in
2006) for FX; The Girls Next Door for E! Entertainment Television; and
for A&E. Through Regency Television (a partnership with New Regency)
productions include Windfall for NBC; Malcolm in the Middle and The Bernie
Mac Show (a co-production between Regency Television and TCFTV) for Fox
Broadcasting Company. The studio’s series and TV movies have garnered
numerous Emmy, Golden Globe, Peabody and Humanitas awards. FtvS has
production studios in the UK (Scream Films), Australia (Fox World
and New Zealand (NHNZ).
Spacedog is an independent, full service, interactive marketing agency
focused on creating unique and effective results-driven campaigns for their
clients in a variety of industries including entertainment, travel, retail,
financial, high tech, and quick service restaurants. In 2005, Spacedog
launched their entertainment division, focused on the development of
entertainment properties for and with major corporations. Currently
Spacedog bases these properties on original graphic novels the company
creates with Top Cow Comics. Spacedog has a number of projects in
production with studios and networks, some of which are due for release in
2006. Spacedog has worked with some of the leading brands and
entertainment companies in the business including, but not limited to,
Mazda, Citibank, Qantas Airways, Carl’s Jr. and Hardee’s Restaurants, Sony
Pictures Entertainment, Universal Music Publishing, Fox Sports, EarthLink,
Interscope Records, and Westfield Malls. Spacedog is based in Los Angeles,
Mazda North American Operations is responsible for the sales and marketing,
customer parts and service support of Mazda vehicles in the United States.
Headquartered in Irvine, Calif., MNAO has more than 700 dealerships
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