• Zack Snyder directs, but what he really wants to do is sell books. GalleyCat’s Jason Boog points to an interview in which the Watchmen director talks about the movie as comics seller: “I think that after you see the movie, reading the book is a cool thing. I always say the movie’s not meant to replace the book. That’s ridiculous. I’m a huge fan of the book. They’ve sold an additional 2 million copies of the book since the first trailer was released after ComiCon. So I think that’s a success right there, regardless of whether the movie sucks or not. You know we’ve gotten more people exposed to it.”
On a similar note, California’s Contra Costa Times looks out how “‘serious’ mainstream superhero films” are reportedly drawing older customers into local comic shops.
• Borders UK announced today that it’s launching bays in all of its stores to promote children’s graphic novels. Each store will carry about 70 titles. “Previously children’s graphic novels got put into the children’s section so titles got a bit lost,” children’s buyer JP Hunting tells The Bookseller. “With a dedicated section, it will be easier for customers to find these titles.”
Hunting adds that sales of graphic novels in the chain grew by 21 percent last year.
• The Macon, Georgia, Telegraph examines how the economy has affected local comic-book stores.
• Despite its recent restructuring — one that included the closing of an entire division — HarperCollins Publishers is launching a new imprint that’s scheduled to release 21 books this fall. Called It Books, the imprint will focus pop culture, style, sports and content drawn from the Internet.
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