Because making over $90 million in two days wasn’t enough, Summit Entertainment has come up with a plan to keep hardcore Twilight fans attending screenings of The Twilight Saga: Eclipse over the holiday weekend: Sending the stars of the movie to theaters.
As part of a smart promotional stunt to ensure box office domination for the foreseeable future – like anything can stop this behemoth, anyway – 20 cast members from Eclipse will be visiting theaters across the country to introduce screenings of the movie as part of an effort, according to the studio, “to show their appreciation for their fans, and thanking them for all of the excitement, enthusiasm and support they have shown.” Plus, of course, there’s that whole “making ridiculous amounts of money and crushing the opposition” thing, as well. If you want to know more, the movie’s official website will have the details.
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