The software company Autodesk confirmed it has invested $10.4 million in deviantART, the 13-year-old online art community.
Word of the investment first trickled out in late September, but documents filed with the Securities and Exchange Commission on Wednesday offer the first details. The figure was confirmed by GigaOm. Autodesk is now deviantARTt’s largest investor.
DeviantART entered into a partnership in April with Madefire, allowing the community’s members to make their own motion comics using Madefire’s tools, and then distribute them through deviantART and the Madefire’s app. What will come from the Autodesk investment is unknown.
“Sometimes what you get out of an investment or a partnership doesn’t have to be very tangible,” Autodesk’s Samir Hanna, who will join the deviantART board, told Techcrunch in September. “If that happens, well, we have all sorts of tools that artists use. If they choose to use our tools, that’s great, but that is not something that we would be pushing for.”
DeviantART claims 27.8 million users and 2.5 billion page views per month.