Screenwriters Rhett Reese and Paul Wernick, best known for 2009’s “Zombieland” and the upcoming “Deadpool,” are developing a feature based on Coca-Cola’s disastrous 1985 introduction of New Coke.
Deadline reports the collaborators used their own money to option Thomas Oliver’s 1986 book “The Real Coke, The Real Story,” which recounts how Coca-Cola, concerned about losing market share to Pepsi, decided to replace the formula for its flagship soft drink. Consumers revolted in what’s been described as the worst production introduction since the Ford Edsel, leading the original formula to return to shelves three months later as “Coca-Cola Classic.”
Reese and Wernick are set to write and produce.
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