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DC’s ‘New 52’ video promises relaunch as ‘the mother of all events’

by  in Comic News Comment

Fans and retailers awaiting the final, polished pitch for DC Comics’ sweeping line-wide relaunch may be interested in “DC: The New 52,” a video presentation snagged by Bleeding Cool.

The two-and-a-half-minute video has closing arguments from Co-Publishers Dan DiDio and Jim Lee, Editor-in-Chief Bob Harras, Executive Editor Eddie Berganza and Action Comics writer Grant Morrison, all backed by sweeping shots of the cover art from many of the new titles. As you might expect, they ratchet up the excitement in their pitches, using “new” at least 14 times, “opportunity” four times, and “fresh” three times, focusing on the relaunch and same-day digital as a chance to attract new readers.

But Lee, who comes across as genuinely excited, is by far the most quotable of the five, with comments like, “This is a moment in history, for fans and retailers alike,” “We’re looking to grow the industry” and “We’re going to give them something that’s the mother of all events.”

Watch the video after the break.