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DC’s Nelson: ‘We are as strong as the company has ever been’

by  in Comic News Comment

When I wrote this morning about The Wall Street Journal’s article looking at the growing importance of DC Entertainment and its superhero properties to the Warner Bros. strategy, I somehow missed the accompanying video with DC Entertainment President Diane Nelson. It’s not directly related to the story — it’s a personality profile, really — and the newspaper makes too much of the quote “I’m not a comic book reader,” but it’s an interesting look at Nelson, who isn’t heard from all that often.

“We are as strong as the company has ever been in its history in publishing,” she says. “We’ve created a new business in digital, we have a new online and social-media presence we’ve never had before, we have a strong collectibles business. To your question of what I do in the future, what we do as a company, it’s figuring out how we get more books in front of more people, how we get young people to love these characters as much as the core fanboys — or girls, as the case may be — and it’s about figuring out with our partners in the other divisions how we make great film and television and video games.”