Slated to premiere this spring, the special will air this spring in conjunction with the Target-exclusive launch of the show’s new merchandise line. In addition to the extended special, “DC Super Hero Girls” digital animated shorts will be available on Cartoon Network’s CN App. Warner Bros. Home Entertainment’s series of “DC Super Hero Girls” made-for-videos will also release later this year.
“It’s time for girls to get their capes on and envision themselves as strong, powerful and connected beings at the center of their own superhero story, and ‘DC Super Hero Girls’ provides a brand-new, robust universe to do just that,” said Diane Nelson, President of DC Entertainment, President of Warner Bros. Consumer Products and President & Chief Content Officer of Warner Bros. Interactive Entertainment, in a statement. “The toys, dolls, action figures and books that are rolling out at Target this spring, combined with the fun animated series currently online, feature stories of empowerment, inspiration and optimism that are relatable to girls. This program is changing the face of superhero culture, and we are really proud of that.”
Nelson also revealed to the LA Times that, if the franchise proves to be successful, Warner Bros. could develop a movie based on the characters.
Thanks to a deal between DC Entertainment, Warner Bros. Consumer Products, Mattel and Target, exclusive “DC Super Hero Girls” merchandise will land at Target beginning in March 2016. The new line includes toys, dress up, apparel, accessories, publishing and more and will feature a series of industry firsts, like the first-ever 6-inch action figure designed for girls; first 12-inch collection of action dolls featuring strong, athletic bodies that stand on their own in heroic poses; and first-ever action role-play toys for girls.
“DC Super Hero Girls” merchandise extends worldwide in July 2016.
“I think this is one of the most important things that DC will do,” Geoff Johns, DC’s Chief Creative Officer, told the LA Times. “It’s changing the culture of what superheroes are.”
“Superheroes at DC Comics traditionally have been targeted toward men and boys, so targeting girls is the smart economic thing to do,” explained Laura Martin, senior entertainment analyst at Needham & Co. “That DC Comics is focusing on the less well-served target market is smart business.”