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DC Comics to lower cover prices for ongoing titles, drop co-features

by  in Comic News Comment

DC Comics will lower the price of all of its standard-length ongoing titles from $3.99 to $2.99 beginning in January, the publisher announced this afternoon.

The move to the lower price will mean a decrease in story pages — from 22 pages to 20 in a standard 32-page comic — as well as the loss of co-features in eight titles, including Action Comics, Adventure Comics and Detective Comics.

“As co-publishers, we listened to our fans and to our partners in the retail community who told us that a $3.99 price point for 32 pages was too expensive,” Co-Publisher Dan DiDio said in the press release. “Fans were becoming increasingly reluctant to sample new titles and long term fans were beginning to abandon titles and characters that they’d collected for years. We needed a progressive pricing strategy that supports our existing business model and, more importantly, allows this creative industry to thrive for years to come. With the exceptions of oversized comic books, like annuals and specials, we are committed to a $2.99 price point.”

The following standard-length ongoing series and licensed titled, previously price at $3.99, will move to $2.99 for 32 pages (20 pages of story): American Vampire; Batman: The Dark Knight; Batman Incorporated; Gears of War; God of War; Green Lantern: Emerald Warriors; JSA All-Stars; Kane & Lynch; and Ratchet & Clank.

These comics, previously priced at $3.99 for 30 pages of story, will lose their co-features and shift their price to $2.99 for 20 pages of story: Action Comics; Adventure Comics; Batman: Streets of Gotham; Detective Comics;
Doc Savage; Justice League of America; Legion of Super-Heroes; and The Spirit.

Batman: Europa #1, First Wave #6, DCU: Legacies #9, Weird Worlds #1 and World of Warcraft: Curse of the Worgen will remain at $3.99 for 40 pages/30 pages of story. Hellblazer #275, an oversized anniversary issue, will be priced at $4.99 for 48 pages/38 pages of story.