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DC Restores Classic Superman PSA for New Poster

by  in Comic News Comment
DC Restores Classic Superman PSA for New Poster

DC Comics has digitally restored a widely-circulated 1950s-era color poster of Superman advising school kids on the importance of respecting diversity. The author of the poster remains mysterious but the publisher reports that the revamped art is believed to be created by Superman artist Wayne Boring.

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Superman’s non-discriminatory address to the kids reads:

“… AND REMEMBER, BOYS AND GIRLS, YOUR SCHOOL– LIKE OUR COUNTRY — IS MADE UP OF AMERICANS OF MANY DIFFERENT RACES, RELIGIONS AND NATIONAL ORIGINS.

So… if YOU hear anybody talk against a schoolmate or anyone else because of his race, religion or national origin — don’t wait: tell him THAT KIND OF TALK IS UN-AMERICAN.

HELP KEEP YOUR SCHOOL ALL AMERICAN!”

The restored poster can be seen below with color added, brightening up the tone of the message for the children, and giving it a warmer feel.

In 1949, DC (then known as National Comics) produced this same image and text in a limited run originally for a 12 x 18″ brown paper school book cover which was distributed to schools by the Institute for American Democracy, an offshoot of the Anti-Defamation League.

RELATED: Superman: Year One: John Romita Jr. Reveals New Details

This was the same the year that DC worked with the National Social Welfare Assembly to publish a long-running series of public service messages using its characters in the pages of its comic books. It was part of DC’s corporate social responsibility, which would undoubtedly resonate in these modern times once again.

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