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DC Comics Dominates October Sales

by  in Comic News Comment
DC Comics Dominates October Sales

After barely edging out Marvel to take the top publisher spot in market and dollar share of the direct market in September, DC Comics significantly widened its lead in October, the second month of its heavily publicized line-wide New 52 relaunch. In October, half the books ordered by retailers were DC comics.

According to just-released numbers from Diamond Comic Distributors, DC laid claim to 42.47 percent of the market in dollars and 50.97 percent in units sold — up from 35.74 percent and 43.04 percent the previous month — versus Marvel’s 29.1 percent and 30.29 percent. In September, Marvel held 35.7 percent of the market in dollars and 37.88 percent in units sold.

DC again dominated Diamond’s Top 10, claiming seven spots — including the first six. The second issue of the new flagship “Justice League,” by Geoff Johns and Jim Lee, topped the chart, followed “Batman” #2, by Scott Snyder and Greg Capullo, “Action Comics” #2, by Grant Morrison and Rags Morales, “Green Lantern” #2, by Johns and Doug Mahnke, “The Flash” #2, by Francis Manapul and Brian Buccellato, and “Detective Comics” #2, by Tony S. Daniel. “Superman” #2, by George Perez and Jesus Merino, brought up the rear at No. 10.

Marvel held onto slots 7 through 9 with “Incredible Hulk” #1, by Jason Aaron and Marc Silvestri, “Wolverine and the X-Men #1,” by Aaron and Chris Bachalo, and “Fear Itself” #7, by Matt Fraction and Stuart Immonen.

DC also performed well in the graphic novel category, grabbing half of the Top 10 spots, led by the “Flashpoint” hardcover collection at No. 1.

UPDATED

Diamond has now released the Top 100 comics and graphic novels for October, revealing that DC claimed 17 of the Top 20 spots for the month. It’s probably worth noting, too, that reorders for the first issues of Aquaman, Green Lantern and Detective Comics cracked the Top 100, at Nos. 88, 93 and 98, respectively.

Check back later with CBR for John Mayo’s complete sales breakdown and analysis for October, 2011.

TOP 100 COMIC BOOKS
Based on Total Unit Sales of Products Invoiced in October 2011

QTY
RANK
DOLLAR
RANK
INDEX ITEM CODE DESCRIPTION PRICE VENDOR
1 1 104.80 AUG110160-M JUSTICE LEAGUE #2 $3.99 DC 
2 3 100.00 AUG110186-M BATMAN #2 $2.99 DC 
3 2 89.23 AUG110179-M ACTION COMICS #2 $3.99 DC 
4 5 82.55 AUG110202-M GREEN LANTERN #2 $2.99 DC 
5 8 66.19 AUG110167-M FLASH #2 $2.99 DC 
6 7 64.25 AUG110190 DETECTIVE COMICS #2 [*] $2.99 DC 
7 6 61.75 AUG110584-M INCREDIBLE HULK #1 $3.99 MAR
8 9 55.59 AUG110653-M WOLVERINE AND X-MEN #1 $3.99 MAR
9 4 55.44 AUG110568-M FEAR ITSELF #7 $4.99 MAR
10 10 54.65 AUG110182 SUPERMAN #2 [*] $2.99 DC 
11 11 52.45 AUG110191 BATMAN THE DARK KNIGHT #2 [*] $2.99 DC 
12 12 51.57 AUG110194 BATMAN AND ROBIN #2 [*] $2.99 DC 
13 38 45.85 AUG110166 WONDER WOMAN #2 $2.99 DC 
14 13 43.63 AUG110195 BATGIRL #2 [*] $2.99 DC 
15 45 43.14 AUG110196 BATWOMAN #2 $2.99 DC 
16 48 41.82 AUG110226 TEEN TITANS #2 [*] $2.99 DC 
17 50 41.59 AUG110206 GREEN LANTERN NEW GUARDIANS #2 $2.99 DC 
18 16 41.32 AUG110165 AQUAMAN #2 [*] $2.99 DC 
19 17 40.97 AUG110205 GREEN LANTERN CORPS #2 [*] $2.99 DC 
20 20 38.71 AUG110207 RED LANTERNS #2 [*] $2.99 DC 
21 23 38.13 AUG110200 NIGHTWING #2 [*] $2.99 DC 
22 14 34.92 AUG110662 UNCANNY X-MEN #544 $3.99 MAR
23 27 34.50 AUG110164 JUSTICE LEAGUE INTERNATIONAL #2 [*] $2.99 DC 
24 37 34.49 AUG110582-M FEAR ITSELF FEARLESS #1 $2.99 MAR
25 15 34.46 AUG110597 AMAZING SPIDER-MAN #671 $3.99 MAR
26 18 34.16 AUG110605-M AVENGERS #18 $3.99 MAR
27 58 34.00 AUG110211 SWAMP THING #2 $2.99 DC 
28 19 33.56 AUG110598 AMAZING SPIDER-MAN #672 $3.99 MAR
29 28 33.18 AUG110198 CATWOMAN #2 [*] $2.99 DC 
30 29 33.09 AUG110210 JUSTICE LEAGUE DARK #2 [*] $2.99 DC 
31 22 32.35 AUG110651-M X-MEN REGENESIS #1 $3.99 MAR
32 21 32.32 AUG110614-M NEW AVENGERS #17 $3.99 MAR
33 30 32.04 AUG110184 SUPERGIRL #2 [*] $2.99 DC 
34 24 31.94 AUG110649-M X-MEN SCHISM #5 $3.99 MAR
35 31 30.99 AUG110199 RED HOOD AND THE OUTLAWS #2 [*] $2.99 DC 
36 32 30.64 AUG110172 GREEN ARROW #2 [*] $2.99 DC 
37 25 30.46 AUG110596 ULTIMATE COMICS SPIDER-MAN #3 $3.99 MAR
38 26 30.39 AUG110671-M UNCANNY X-FORCE #16 $3.99 MAR
39 35 29.97 AUG110183 SUPERBOY #2 [*] $2.99 DC 
40 49 28.79 AUG110639 FF #10 $2.99 MAR
41 51 28.09 AUG110640 FF #11 $2.99 MAR
42 42 27.89 AUG110212 ANIMAL MAN #2 [*] $2.99 DC 
43 41 27.74 AUG110201 BIRDS OF PREY #2 [*] $2.99 DC 
44 79 27.56 AUG110217 STORMWATCH #2 $2.99 DC 
45 47 25.87 AUG110221 SUICIDE SQUAD #2 [*] $2.99 DC 
46 33 25.75 AUG110595 ULTIMATE COMICS X-MEN #2 $3.99 MAR
47 34 25.53 AUG110573-M MIGHTY THOR #7 $3.99 MAR
48 36 25.10 AUG110611-M SECRET AVENGERS #18 $3.99 MAR
49 52 24.93 AUG110174 SAVAGE HAWKMAN #2 [*] $2.99 DC 
50 53 24.65 AUG110231 LEGION OF SUPER HEROES #2 [*] $2.99 DC 
51 39 23.72 AUG110660-M X-MEN #19 $3.99 MAR
52 40 23.66 AUG110594 ULTIMATE COMICS ULTIMATES #3 $3.99 MAR
53 54 23.30 AUG110219 DEATHSTROKE #2 [*] $2.99 DC 
54 55 22.96 AUG110171 FURY OF FIRESTORM THE NUCLEAR MEN #2 [*] $2.99 DC 
55 67 22.86 AUG110625 DAREDEVIL #5 $2.99 MAR
56 44 22.85 AUG110667 WOLVERINE #17 XREGG $3.99 MAR
57 46 22.46 AUG110578 INVINCIBLE IRON MAN #509 $3.99 MAR
58 57 22.31 AUG110189 BATWING #2 [*] $2.99 DC 
59 59 22.26 AUG110230 LEGION LOST #2 [*] $2.99 DC 
60 69 22.18 AUG110232 LEGION SECRET ORIGIN #1 $2.99 DC 
61 71 22.08 AUG110658 X-MEN LEGACY #257 $2.99 MAR
62 60 22.04 AUG110216 DEMON KNIGHTS #2 [*] $2.99 DC 
63 62 21.71 AUG110175 DC UNIVERSE PRESENTS #2 [*] $2.99 DC 
64 72 21.14 AUG110033-M BTVS SEASON 9 FREEFALL #2 $2.99 DAR
65 64 21.10 AUG110213 FRANKENSTEIN AGENT OF SHADE #2 [*] $2.99 DC 
66 74 20.94 AUG110197 HUNTRESS #1 $2.99 DC 
67 65 20.83 AUG110218 GRIFTER #2 [*] $2.99 DC 
68 43 20.80 AUG110225 ALL STAR WESTERN #2 [*] $3.99 DC 
69 66 20.56 AUG110228 BLUE BEETLE #2 [*] $2.99 DC 
70 68 20.13 AUG110215 RESURRECTION MAN #2 [*] $2.99 DC 
71 70 20.00 AUG110170 CAPTAIN ATOM #2 [*] $2.99 DC 
72 56 18.92 AUG110659 ASTONISHING X-MEN #43 $3.99 MAR
73 75 18.83 AUG110229 HAWK AND DOVE #2 [*] $2.99 DC 
74 122 18.80 AUG110607 AVENGERS 1959 #1 $2.99 MAR
75 76 18.77 AUG110173 MISTER TERRIFIC #2 [*] $2.99 DC 
76 85 18.71 AUG110601 VENOM #8 $2.99 MAR
77 86 18.58 AUG110621 CAPTAIN AMERICA AND BUCKY #623 $2.99 MAR
78 84 18.43 AUG110547 WALKING DEAD #90 (MR) $2.99 IMA
79 87 18.18 JUL110554 WALKING DEAD #89 (MR) $2.99 IMA
80 77 18.11 AUG110220 VOODOO #2 $2.99 DC 
81 78 18.06 AUG110214 I VAMPIRE #2 [*] $2.99 DC 
82 90 17.77 AUG110208-M SHADE #1 $2.99 DC 
83 63 17.64 AUG110192-M BATMAN ODYSSEY VOL 2 #1 $3.99 DC 
84 82 17.07 AUG110222 OMAC #2 [*] $2.99 DC 
85 83 16.89 AUG110227 STATIC SHOCK #2 [*] $2.99 DC 
86 88 16.55 AUG110223 BLACKHAWKS #2 [*] $2.99 DC 
87 61 16.41 AUG110224 MEN OF WAR #2 [*] $3.99 DC 
88 91 16.38 JUL110191-M AQUAMAN #1 $2.99 DC 
89 92 16.27 AUG110579 JOURNEY INTO MYSTERY #629 $2.99 MAR
90 95 16.07 AUG110580 JOURNEY INTO MYSTERY #630 $2.99 MAR
91 94 15.98 AUG110674-M DEADPOOL #45 $2.99 MAR
92 73 15.94 AUG110627 MOON KNIGHT #6 $3.99 MAR
93 96 15.94 JUL110218-M GREEN LANTERN #1 $2.99 DC 
94 97 15.67 AUG110622-M HULK #42 $2.99 MAR
95 98 15.59 AUG110673 DEADPOOL #44 $2.99 MAR
96 99 15.30 AUG110185 PENGUIN PAIN AND PREJUDICE #1 $2.99 DC 
97 102 15.29 AUG110682 SUPERIOR #5 (MR) $2.99 MAR
98 100 15.22 JUL118205-M DETECTIVE COMICS #1 $2.99 DC 
99 104 14.99 AUG110626 PUNISHER #4 $2.99 MAR
100 106 14.91 AUG110683 SUPERIOR #6 (MR) $2.99 MAR