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DC Comics Announces New Strategy to License and Distribute Pop Culture Characters

by  in Comic News Comment
DC Comics Announces New Strategy to License and Distribute Pop Culture Characters

Official Press Release

DC Comics announced plans today to license and distribute collectibles based on the world’s greatest pop culture characters and stories under a new brand name, DC Unlimited. The first series of DC Unlimited products will be unveiled at New York’s American International Toy Fair, and will be distributed to all retail outlets, including mass market and specialty channels.

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