DC Comics adds White Lantern ring to Brightest Day promotion

by  in Comic News Comment
DC Comics adds White Lantern ring to <i>Brightest Day</i> promotion

DC Comics today added a third ring to its Brightest Day promotion: the White Lantern ring. It joins The Flash and Green Lantern rings announced last month.

For every 25 copies of Brightest Day #1 ordered by April 15, retailers can purchase one bag of 50 White Lantern rings for $8.

The Brightest Day promotion follows the publisher’s highly successful Blackest Night initiative that gave a significant boost to the seven titles involved. (Of course, the program has its detractors.)

While we’re on the subject of those multicolored rings, the DC Universe blog also reveals that the White Lantern ring will be included at no extra charge in DC Direct’s previously announced Blackest Night Power Ring Spectrum Set. The nine pieces have “light-up capability,” apparently.

Brightest Day #1 arrives in stores on May 5. The Power Ring Spectrum Set goes on sale on July 7.